The importance of SEO in life can be gauged from the fact that most users in the search engine do not switch from the first page to the second page and the top three results of the first page get the maximum clicks. for this you have to be informed about SEO trends for 2021.
Even we can’t deny the fact that the ever changing ranking trends, it’s pretty difficult to identify which SEO strategy works better than others.
One of the major ranking factors is content, which is always the top priority for Google to serve the best possible answers to the user’s queries.
So, considering the drastic increase of the online market globally, it is very tough for search engines to categorize the best content among millions, therefore introducing the latest trends to filterize the top and appropriate content comes with a lot of new trends.
So today I will let you know the most SEO trends for 2021:-
The top among the list is Artificial Intelligence which is going to be a priority tool for search engines to rank the content.
1. Artificial Intelligence:
Artificial Intelligence is playing a crucial role bringing SEO from one generation to another. A long back Google has introduced its AI based algorithm, RankBrain, and after that Google is continuously testing and modifying its algorithm based on AI based research and developing its system with the help of these kinds of AI.
We are anticipating the role of AI will be more crucial in the year 2021 to improve the ranking algorithm.
The question here is how you are going to do your SEO efforts when self learning machines like RankBrain are in process to revolutionize the overall process of algorithms.
Although Google has not shared anything yet, most of the journalists from this industry believe that the user experience signals are the most important key factor to decide the rank.
Therefore, user experience will be the top most factors in this year where user time and click through rate are major considerable measures and will be more in the picture than ever before.
So this is one among the top SEO trends for 2021.
The second most powerful SEO concept is EAT Concept:
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2. EAT Concept:
The way the online market has grown, the process to rank a web page is getting tough day by day, gone are the days when just put the keywords in the content and write anything bla bla and you got the rankings.
As search engines are getting more advanced, the quality content is a major factor to get the success of your SEO efforts.
As the word is most popular as “quality content”, here how Google measures this term “quality” and considers it as a ranking factor?
For the term quality, you need to understand the EAT concept, which means Expertise, Authoritativeness and Trustworthiness. In order to understand this as simple, your content needs to be well written by industry experts with appropriate signals of authority references which make the trust among readers.
Apart from performing all the traditional SEO tactics, your content crafting should contain all the referral facts and features, give references of authoritative sites and take back the references as a backlink from high authority sites to satisfy the EAT criteria.
After officially rolled out of this update a bit back, this is still be one of the top SEO trends for 2021
3. Core web Vitals:
Core web vital is an upcoming ranking factor announced by Google last year, Google has not revealed the date from when it will be effective, however we are expecting to get this effective by mid this year.
So let’s understand this first:
Core web vital is an upcoming core update which is being introduced for users to make their sites according to this concept and a feedback of your web pages based on core web vitals can be seen in the search console.
Core web vital is based on your webpage user interface and user experience which includes the loading of your webpage, interactivity, visual stability, mobile friendly, safe browsing and no intrusive interstitials. So this is going to be very crucial and is one of the most powerful SEO trends for 2021.
Get complete guide on core web vitals by clicking here: Core Web Vitals: Be Prepare to Optimize for New Ranking Factor in 2021
4. Mobile First Indexing:
Mobile First Indexing means that the webpage’s mobile version would be the baseline to determine the rankings.
However the webpages which are not serving mobile friendly experience to the users may suffer the search engine anger.
As users are more engaged with mobile from the last couple of years, and there is a significant growth in mobile search, mobile first indexing is the key for search engines to measure a webpage user experience in mobile therefore, mobile indexing would be based on context, speed and accessibility.
Since the mobile first indexing came into picture last year, significant efforts are being done to make the mobile experience better.
The AMP (Accelerated Mobile Pages) version has been offered for users considering the slow mobile data packs.
For SEOs the AMP offers multiple benefits, adding to the list, first is fast loading of a webpage and second, this is a ranking factor.
You can read more here for Google’s guidelines on Mobile First Indexing: Mobile First Indexing
5. The BERT update:
Google announced this update in late 2019, where lots of websites had lost their rankings and experienced upto 50% traffic decrease due to the update, and at the other end, lots of other websites gain the rankings and grown upto -30 to 40% traffic.
BERT was a major update considering the based on the complicated search queries that depend on context.
The update is based on the NLP, Natural Language Process and according to Google:
“These improvements are oriented around improving language understanding, particularly for more natural language/conversational queries, as BERT is able to help Search better understand the nuance and context of words in Searches and better match those queries with helpful results.
Particularly for longer, more conversational queries or searches where prepositions like “for” and “to” matter a lot to the meaning, Search will be able to understand the context of the words in your query. You can search in a way that feels natural for you.”
You can read the complete guide on BERT here: Google BERT Update
So these are the top 5 SEO trends for 2021.
If we missed anything, keep comment to let us know, we will try to get this explored on our upcoming blogs.