Knowledge and Concepts of Digital Marketing & Management
Easy and Best Way to Have Keyword Research and Selection for Your Google Ad Campaigns

Easy and Best Way to Have Keyword Research and Selection for Your Google Ad Campaigns

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Here are different considerations to buy the keywords for your Google Ad Campaigns with an example.

Keyword buying is always complicated for the advertiser, and it is critical because it consists of a budget. Here we tell you the easy and best way to have keyword research and buying for your ad campaigns

When you think about keywords for your google ad campaign you should consider the following aspects – 

Target Market: Audience looking for the products and services

Product: What is your Product and for which type of audience it suits well 

Price: What is the pricing of your Product 

Place: Target Location where you want to promote your Product

Above are the essential key aspects of keyword research for ad campaigns and help us to find the right keywords for our ad campaigns.

 

Let’s have an example to understand these aspects well 

Peter is planning to create a search campaign for his client. His client who a hotel business and wants to attract more and more guests in his hotel.

Now Peter will consider the above aspects in this way

Target Market: Here, the target audience is people who want to visit Rishikesh in India and are looking for a hotel there.

Product: Rooms type for people who visit the city of the hotel

Price: What is the pricing of the hotel rooms let’s say there are two types of room: an exclusive room, and economy rooms.

Place: The client’s hotel is situated in Rishikesh in India, where he wants guests. His location is near the river Ganga

Target Market Consideration

Peter will consider the target market audience who they are and imagine himself as a user searching for a hotel in Rishikesh India.

He opens Google Keyword Planner and searches as a potential guest for a hotel in Rishikesh in India. He will put his general search as “hotel in Rishikesh” now he finds the results among which he can select some keywords below 

Now he has extracted some sample keyword list from google keyword planner, but now he will select the right keyword group as per the aspect we discussed above

 

best resort in rishikesh

best hotels in rishikesh

5 star hotels in rishikesh

rishikesh hotel booking

hotels in rishikesh near ganga

best place to stay in rishikesh

places to stay in rishikesh

resorts in rishikesh near ganga

resort in rishikesh near river

hotels in rishikesh near laxman jhula

luxury resorts in rishikesh

forest view rishikesh

rishikesh hotels price list

rishikesh hotel booking price

low price hotel in rishikesh

cheap and best hotel in rishikesh

rishikesh room price

rishikesh hotel room price

budget hotels in rishikesh with rates

5 star hotels in rishikesh near ganga

five star hotels in rishikesh

5 star luxury hotels in rishikesh

best 5 star hotels in rishikesh

5 star hotel in rishikesh india

most expensive hotel in Rishikesh

 

Place Consideration

Now you find keyword selection is easy for him because of the above four elements. His hotel location is near the Ganga river but not near Laxman jhula, so he should remove the keyword “hotels in rishikesh near laxman jhula” also, there is no forest view.

Now, after removing such keywords, we have the following keywords in our above list.

best resort in rishikesh

best hotels in rishikesh

5 star hotels in rishikesh

rishikesh hotel booking

hotels in rishikesh near ganga

best place to stay in rishikesh

places to stay in rishikesh

resorts in rishikesh near ganga

resort in rishikesh near river

hotels in rishikesh near laxman jhula

luxury resorts in rishikesh

forest view rishikesh

rishikesh hotels price list

rishikesh hotel booking price

low price hotel in rishikesh

cheap and best hotel in rishikesh

rishikesh room price

rishikesh hotel room price

budget hotels in rishikesh with rates

5 star hotels in rishikesh near ganga

five star hotels in rishikesh

5 star luxury hotels in rishikesh

best 5 star hotels in rishikesh

5 star hotel in rishikesh india

most expensive hotel in Rishikesh

 

Product Consideration

Peter finds the client has a hotel, not the resort, but has luxury rooms in his hotels, so he will remove the keywords which have the word “resort” in this list. 

best resort in rishikesh

best hotels in rishikesh

5 star hotels in rishikesh

rishikesh hotel booking

hotels in rishikesh near ganga

best place to stay in rishikesh

places to stay in rishikesh

resorts in rishikesh near ganga

resort in rishikesh near river

hotels in rishikesh near laxman jhula

luxury resorts in rishikesh

forest view rishikesh

rishikesh hotels price list

rishikesh hotel booking price

low price hotel in rishikesh

cheap and best hotel in rishikesh

rishikesh room price

rishikesh hotel room price

budget hotels in rishikesh with rates

5 star hotels in rishikesh near ganga

five star hotels in rishikesh

5 star luxury hotels in rishikesh

best 5 star hotels in rishikesh

5 star hotel in rishikesh india

most expensive hotel in Rishikesh

 

Price Consideration:

Now Peter’s client has both types of economy and luxury rooms so he can take both price-sensitive guests and luxury guests.

The hotel has two classes so two ad group should be there one for luxury rooms and hotel and second for economy room and separate ads will be created for a different set of keywords

best resort in rishikesh

best hotels in rishikesh

5 star hotels in rishikesh

rishikesh hotel booking

hotels in rishikesh near ganga

best place to stay in rishikesh

places to stay in rishikesh

resorts in rishikesh near ganga

resort in rishikesh near river

hotels in rishikesh near laxman jhula

luxury resorts in rishikesh

forest view rishikesh

rishikesh hotels price list

rishikesh hotel booking price

low price hotel in rishikesh

cheap and best hotel in rishikesh

rishikesh room price

rishikesh hotel room price

budget hotels in rishikesh with rates

5 star hotels in rishikesh near ganga

five star hotels in rishikesh

5 star luxury hotels in rishikesh

best 5 star hotels in rishikesh

5 star hotel in rishikesh india

most expensive hotel in rishikesh

Googel Adset in a campaign due to different set of keywords

Adset for Economy Rooms Adset for Exclusive Rooms
best hotels in rishikesh best hotels in rishikesh
rishikesh hotel booking 5 star hotels in rishikesh
hotels in rishikesh near ganga rishikesh hotel booking
best place to stay in rishikesh hotels in rishikesh near ganga
places to stay in rishikesh best place to stay in rishikesh
rishikesh hotels price list places to stay in rishikesh
rishikesh hotel booking price rishikesh hotel booking price
low price hotel in rishikesh 5 star hotels in rishikesh near ganga
cheap and best hotel in rishikesh five star hotels in rishikesh
rishikesh room price 5 star luxury hotels in rishikesh
rishikesh hotel room price best 5 star hotels in rishikesh
budget hotels in rishikesh with rates 5 star hotel in rishikesh india
most expensive hotel in rishikesh

After the above consideration, now everything is clear for Peter, and he has a prominent set of keywords for his different ad campaigns in Google Ads. Now this way allows Peter to have the best possible keywords for his ads. Now further, he runs his campaigns and can optimize his campaigns on the bases of his client feedback, conversions, and search terms recommendation and add search terms as keywords in his keyword list.

 

 

Pawan Kumar

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