What is a keyword in SEO?
A keyword is not something which is out of the box, in general, it’s a search term put into the search engines to get the desired results.
In simple words, a keyword is a group of words or phrases which searchers enter into search engines, and it is also called “search queries.”
As per the search engine algorithm, current search engines working on this algorithm, they take input from users in term of typing a query and then serves the best results.
Thus, it is significant for a website owner to go through keyword research before putting content on the website related to the topic.
Selecting the right keyword and creating content around the keyword would highly recommend by search engines to provide accurate information for a particular query.
As a website owner’s goal is to get organic traffic from search engine result pages (SERPs), and the keyword you choose for your content will determine what kind of traffic you will get.
It is essential to choose the right keyword to run a successful website, sometimes the wrong keyword selection generates inappropriate traffic, which leads to higher bounce rate and resulted in lower rankings, hence please make sure to choose the right keywords for your product or services to get relevant traffic.
To make sure the right keyword selection, use the authentic keyword research tools like keyword planner from google, and there are other tools also available to help you choose right keywords like keyword everywhere, Moz, Semrush and lot more.
Type of Keywords
If we talk about keywords, then basically we can segregate it to the Four parts.
1. Generic Keywords.
2. Broad Match Keywords
3. Long Tail Keywords
4. LSI keywords
1. Generic Keywords:
The title itself clears that this kind of keywords is very generic, an unspecific term that gets searched from users in search engines like Shoes, smartphones, etc.
While making an organic search strategy, initially you should keep away from generic keywords as these terms are highly competitive and not specific enough to your website content.
To get the ranking on the generic keywords, you should have to explore the topic from A to Z, wherein best SEO is required to get the ranking on generic keywords.
Generic keywords are highly competitive, and the conversion rate is meager, hence this is strongly recommended to keep away from generic keywords if you have initially set up a business.
2. Broad Match Keywords
Broad match terms are the utmost required in SEO. Terms like “Black leather shoes” or “Samsung Galaxy S9” will present a healthy appearance and engagement rather than a generic term.
Optimizing broad match terms will offer the right amount of traffic with less competition, which leads your product or service in higher rankings in SERP.
Broad match searchers are a specific category of users who are willing to search for a particular product or service, and optimizing for these types of terms may lead to more conversion probability.
Broad match terms are the right approach towards the business goals and are highly recommended with moderate competition, cost and CTR (Click Through Rate).
3. Long Tail Keywords
Long tail keywords are basically in term of a sentence where a user put a query to get the best results like “ How can I purchase the best sports shoes online.”
These kinds of keywords might not be searched more often, but conversion priority is high on this kind of long tail keywords.
The long tail keywords can be approached initially for getting an appearance in search engines, which lead to increase the traffic as well as rankings for your website.
A website content considering that kind of term may lead to better performance and conversions.
4. LSI or Latent Semantic Indexing
Some time your keyword may differ from the search query, but the motto and content are same, here we need to place our content in a way where our content should also appear in such keywords which are searched in search engines and somewhere relate to our content.
These keywords are related to our content, but we cannot force a user to search right keyword as the user never knows the right keyword for their search term; hence we should have to cover all the possible phrases related to our keyword to appear in maximum searches related to the topic.
For this you need to research for the LSI keywords, LSI stands for Latent Semantic Indexing, this term is used for related search terms which specify your search terms and filters the results.
LSI keywords are different in nature where some time not a single word of LSI match to the keyword, we have used in our content, but this is very important to research on LSI keywords while optimizing the content for search engines as this is very important to cover all the aspects which relates to our content to get maximum appearance in search engines in different phrases.
Here we will give you an example of LSI keywords.
· Sports shoes for men
· Mens running shoe clearance
· Best running shoes for men
· Mens running shoes on sale
· Running shoe brands
· Cheapest running shoes online
· Cheap running shoes
· Running shoe clearance online
· Clearance running shoes
· Cheap Men’s athletic shoes online
· Best running shoes for men 2018
· Best long distance running shoes
· Best running shoe brand
· Best running shoes 2018
Hope this article based on Keywords has cleared your doubts, let’s keep visiting our website for latest topics related to SEO or put a comment in the comment section below to explore your query.
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